Hi, I’m Sherrie Simmons

I am a seasoned Transformation Executive known for her strategic prowess in driving rapid and impactful change within organizations. With a strong background in operations and technology, I have successfully led numerous transformations across diverse industries, with a primary focus on healthcare.

“I am passionate about helping companies innovate and grow.”

I bring over a decade of experience in the healthcare industry, specializing in healthcare revenue cycle management, technology implementation, and process optimization. My track record speaks volumes about my ability to navigate complex organizational structures and deliver tangible results with speed and efficiency.

Key Achievments

  • Healthcare Transformation: I led a comprehensive assessment of the revenue cycle system for Kaiser Permanente, resulting in savings opportunities exceeding $5 million through process streamlining and technology enhancements.

  • Cloud Migration: I spearheaded the successful migration of SCAN Health Plan to cloud services, ensuring HIPAA compliance while leveraging the benefits of cloud technology.

  • Leadership at MedAssets: As the Senior Vice President of Operations and Technology at MedAssets, I managed a team of over 140 employees and delivered groundbreaking solutions in healthcare revenue cycle management.

Experience

SIMMS Solutions

2018 – Current

As CEO & Founder at SIMMS Solutions, I and my team have partnered with SIMMS’ clients to define their company’s strategy, the role of technology and automation in said strategy, and the execution of their technology roadmap to realize their growth goals. SIMMS clients have included startups such as UNiTE Food standing up their eCommerce storefront in two weeks, to large established institutions such as California school districts custom build of a decision support system spanning multiple years.

Prior to launching SIMMS Solutions, I was the Chief Operating Officer at Ultra Mobile, the leading nationwide mobile carrier developing first-of-its kind mobile phone services for immigrant and foreign born communities. I was tasked with spearheading engineering, technology, operations, customer support and program management functions. As a result of my fearless leadership, I facilitated Ultra Mobile’s transition and transformation from a startup-up to a scale-up leveraging my skillset in both technology and operational management. Ultimately, leading the strategic spend management initiatives to maximize profitability resulting in two financial years of >$20M of EBITA.

Ultra Mobile

2016 – 2018

As an interim Chief Technology Officer, I defined and managed a scalable technology roadmap, talent organization, management structure, and processes for a growing digital media organization with over 60 owned and operated web properties across multiple technology stacks, 64M subscribers, and over 800M views per month.

I led an extensive revenue cycle assessment for a large integrated managed care consortium to identify >$5M in savings opportunities through patient registration, claims recovery process, and technology improvements.

I led the definition and execution of the identity and access management, and business recovery efforts for Sony Pictures following their system compromise in 2015.

SIMS Consulting Group

2011 - 2016

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Over the course of my career, I have also held senior roles at MedAssets, Inc., Decision Support Services and I started my career as a software engineer at Toyota Motor Sales.

Background

A regular thought leader with my finger on the pulse in the areas of business, entrepreneurship and innovation, I have been featured in leading publications including The Huffington Post and Inc. 500 Magazine. Additionally, I was featured in an exclusive business profile in the first-ever Vistage Perspective publication.

I have completed an Executive Business Program at Stanford as well as obtained a Master of Science in information Systems Auditing from California State University Polytechnic, Pomona, and a Bachelor of Psychology from California State University, Fullerton. I am passionate about giving back in the evolving technology community and am a member of Alley to The Valley – where I was able to obtain four private equity firms to sign letters of intent for the management buyout of Ultra Mobile.

I am regularly requested to speak on-stage at leading industry conferences. Most recently I was invited to speak at the North American Telecom Customer Experience Management Conference in Atlanta Georgia and in London. During my keynote, I presented on the role of artificial intelligence in delivering an elevated customer experience.

Community Engagement

Beyond my professional endeavors, I am deeply committed to giving back to the community. I serve on the board of Working Wardrobes and volunteer for organizations such as L.A. Works and Elevate. I am dedicated to making a positive impact beyond the boardroom.

Personal

I reside in Los Angeles with my husband, Mike, and our two children, Madeleine and Mikey.

In my free-time I frequent the LA flower market, enjoy painting, and spending quality time with my family, and chosen family.